1. Accurate passenger flow statistics:
Installation of face recognition passenger flow statistics software, through the face detection and face tracking recognition of the incoming customers, can achieve:
- Real-time passenger flow statistics: Statistics of real-time passenger flow information per day, extracting facial feature values, and avoiding repeated counting.
- Passenger flow trend statistics: Statistics of passenger flow trends can be queried in the most recent day, week, month, season, half year, year, and year, and presented in a column or linear graph.
- Residual duration statistics: Statistics on the distribution of the duration of a single passenger flow in the total passenger flow before and after the camera.
2. Passenger flow analysis:
Through the face recognition technology, it is possible to accurately calculate the male and female attributes and ages of a single passenger flow entering the store at any time. The accuracy of the male and female attributes is above 99.5%, the age accuracy is over 90%, and the error is no more than 3 years old. Through the ratio of male to female and age attribute of the shoppers, the store can quickly adjust the product structure and change the marketing strategy to achieve the maximum rate of return.
3. Cultivate and tap loyal fans
Through the face recognition technology, the VIP customers and repeat customers who have entered the purchase system are accurately found. The store staff receives the purchase history information of the push, and focuses on converting the returning customers into VIPs, turning the VIP into a loyal fan, and greatly increasing the store sales.
4. Big data operation, optimization management
Through the face recognition passenger flow big data, it is possible to analyze the length of time that different people reside in the storefront, which areas are more attractive, what products are most concerned, what products are of concern to different people, etc., and optimize the store management through the results of data analysis. Find out the most suitable business model for the store, the most concerned advertisements for consumers, the products with the highest conversion rate, analyze the hot spots according to the customer’s shopping path, adjust the main product display to attract customer attention, and improve the deficiencies in the clerk service process. Optimize from macro to detail to maximize the benefits of the store.
5. Accurate advertising, improve conversion efficiency:
Through face recognition, according to the male and female attributes of the shoppers and the age structure, switching more targeted advertising content within 1-2S can effectively improve the attractiveness of advertising, achieve accurate product promotion, and improve purchasing. Conversion rates.
We have or can offer you the software with the features as below:
- Remote content management(text,image,audio,video)
- Accurate passenger flow statistics.
- Passenger flow analysis.
- Cultivation and excavation loyal fans.
- Big data operation,optimal management.
- Advertising is put accurately, and its efficiency is improved.
Shopping malls, commercial streets, gold and silver jewelry stores, automobile 4S stores, cosmetics chain stores, brand clothing chain stores, food specialty stores, eyeglasses specialty stores, drug counters, shoe bag stores and other public activities and crowd gathering places.